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WordJack Media Marketing Blog

How Does Messaging Work on Google Local Business Listings?

How Does Messaging Work on Google Local Business Listings?

If you have recently done a Google search for a local business on your phone, you may have seen a small “message” icon appear for the business listing. Unlike a keyword/category search like “plumbers,” this message feature appears to be exclusive to a Google business name mobile search – you’ll find out why – keep reading. When a potential customer (the person doing the business search) is presented with...
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Upgrade Your Website To https – Why NOW Is The Time!

Upgrade Your Website To https – Why NOW Is The Time!

For a while now we’ve been talking about the benefit of using https on your website, not only for increased security but also because Google has been indicating through their webmaster’s blog that site security may become (or already is) a ranking Factor. Additionally, updates from Chrome and other browsers have indicated that they will gradually get more alarming with their user warnings if a website is not secure....
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Four Important Factors to Consider Before Letting a Domain Expire

Four Important Factors to Consider Before Letting a Domain Expire

A lot of companies register a variety of domain names, not just the domain address for their primary website and corporate email, but also other domains that are like the primary domain. Think through these situations, and I’m sure you’ve registered at least one domain in one of these categories: You own the “.com” domain but you also want to register the .net, .org, .info and .ca versions. You...
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Basics & Benefits: How Blogging Helps Your SEO

Basics & Benefits: How Blogging Helps Your SEO

It may seem like just about everyone keeps a blog these days, with some posts being more routine than others. But not all blogs are created equally, and when it comes to keeping your business relevant online, your blog can be a big help. If you are looking for ways to improve your rankings in online searches, blogging can be a great way to use SEO (Search Engine Optimization)...
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The Importance of Disavowing Bad Links And How To Do It From Start To Finish

The Importance of Disavowing Bad Links And How To Do It From Start To Finish

What are backlinks? And aren’t they all the same? In the world of Search Engine Optimization (SEO), offsite activities such as building links to your website (linkbuilding) are quite important to help make sure your website ranks well for your desired keywords. But there is something you should keep in mind when thinking about linkbuilding, which is that not all links are good links; in fact, sometimes having a...
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AdWords and Keywords – Putting Yourself in the Shoes of Your Customers

AdWords and Keywords – Putting Yourself in the Shoes of Your Customers

Online marketing is an important part of most companies’ path to online success, and one of the main aspects of this is choosing the best possible keywords to target with your online activities (organic rankings and PPC campaigns). The issue is that many companies fail to put themselves in their customers’ shoes when picking their keywords, which leads to them targeting less-than-ideal keywords. What is a keyword/keyphrase? Simply put,...
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