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WordJack Media Marketing Blog

Four Important Factors to Consider Before Letting a Domain Expire

Four Important Factors to Consider Before Letting a Domain Expire

A lot of companies register a variety of domain names, not just the domain address for their primary website and corporate email, but also other domains that are like the primary domain. Think through these situations, and I’m sure you’ve registered at least one domain in one of these categories: You own the “.com” domain but you also want to register the .net, .org, .info and .ca versions. You...
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Basics & Benefits: How Blogging Helps Your SEO

Basics & Benefits: How Blogging Helps Your SEO

It may seem like just about everyone keeps a blog these days, with some posts being more routine than others. But not all blogs are created equally, and when it comes to keeping your business relevant online, your blog can be a big help. If you are looking for ways to improve your rankings in online searches, blogging can be a great way to use SEO (Search Engine Optimization)...
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The Importance of Disavowing Bad Links And How To Do It From Start To Finish

The Importance of Disavowing Bad Links And How To Do It From Start To Finish

What are backlinks? And aren’t they all the same? In the world of Search Engine Optimization (SEO), offsite activities such as building links to your website (linkbuilding) are quite important to help make sure your website ranks well for your desired keywords. But there is something you should keep in mind when thinking about linkbuilding, which is that not all links are good links; in fact, sometimes having a...
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AdWords and Keywords – Putting Yourself in the Shoes of Your Customers

AdWords and Keywords – Putting Yourself in the Shoes of Your Customers

Online marketing is an important part of most companies’ path to online success, and one of the main aspects of this is choosing the best possible keywords to target with your online activities (organic rankings and PPC campaigns). The issue is that many companies fail to put themselves in their customers’ shoes when picking their keywords, which leads to them targeting less-than-ideal keywords. What is a keyword/keyphrase? Simply put,...
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The Power of Positive Reviews on Your Google Local Listing

The Power of Positive Reviews on Your Google Local Listing

WordJack exists entirely for the purpose of helping local businesses with their web marketing. We understand local business marketing is specialized, and what may be important for a big national company when it comes to search engine optimization may be totally different for local businesses. A quick way to the top? Often when buyers search for a local service provider on Google, they are presented with a subset of...
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Want to Improve Your Facebook Posts? Follow These Dos & Don’ts

Want to Improve Your Facebook Posts? Follow These Dos & Don’ts

Finding new ways to reach your target audience is an ongoing process, and that’s why having at least one social media page is quickly becoming the norm. Most notably, Facebook has become the primary place for businesses to update their statuses, converse with customers, advertise current specials, and offer reminders about important services throughout the year. But are your Facebook posts for your business truly standing out? As a...
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