With the ever-growing importance of the internet in the success of a business, web marketing is becoming a critical piece of any company’s marketing strategy. 2013 is another year in which the amount of web marketing vehicles and techniques are continuing to increase and improve. In order to capitalize on these changes, it’s important to always think strategically about the future for your business and try to be on the cutting edge of web marketing innovations. Here is a list of the 4 hot trends in 2013 for web marketing that you should consider when planning your marketing initiatives for the rest of the year and into 2014.
1) Focus on Design
It’s no coincidence that some of the most successful websites on the internet are also the most beautiful and eye-catching. The truth of the matter is that a good design sells itself, and customer usability is detrimental to the success of your web marketing strategies. Even if you have only a few products, it’s important to create a website that is attention-grabbing and varied so that your customers are excited to return again and again
2) Include Video
One of the most-visited sites on the internet today is YouTube because it offers exactly what people want – video that is relevant to what they are interested in. On your website, video communication can lend a big improvement to your customers’ experience with your web marketing campaign. Also, video does not have to be expensive or the highest production quality, just as long as it is relevant to your subject matter and creates an environment for discussion around your current and potential clients.
3) Utilize Social Media
Without a doubt one of the most successful web marketing campaigns includes some use of social media. With Facebook boasting over 1 billion users and Twitter with more than 500 million, there is a huge resource of potential business that you can tap just by creating online presence on these and other relevant social media platforms. Create an online community for your customers to interact with your company directly, and you may find yourself expanding faster than you ever expected!
4) Go Mobile
People are straying from their traditional internet viewing on laptops for more usable devices such as tablets and mobile phones. In fact, 86% of mobile internet users actually use their devices while watching TV. Optimizing your website for all devices will help customers navigate your website and services more frequently. So, keep the mobile universe in mind when you are uploading content such as video, as well as when you are creating websites so they are mobile and tablet-friendly.
If you need web marketing in Lakeland FL to help your small business win on the web, contact us at WordJack Media! Our services are designed to meet your advertising goals and are delivered each month as part of an affordable, hassle-free package. Give us a call today!
WordJack Media provides a wide range of website design and online marketing solutions to clients throughout Canada and the US, including Collingwood ON, Ottawa ON, Barrie ON, Miami FL, Lakeland FL, Orlando FL, Charlotte NC, Hickory NC, Asheville NC and more. Contact WordJack Media today for more information about how we can help your business win on the web!