Two things make a great blog: inspirational and engaging content and a killer design. These two features go hand-in-hand to help with marketing your small business plan and make your blog a success.
Although a lot is to be said about engaging content that is relevant for your target market, often times a blog that is not visually appealing and user-friendly will hinder your customer’s experience and entice them to look elsewhere on the internet. How your readers experience your blog is just as important as the content they find on it. A good design can make or break your customer’s experience on your site and can directly affect your marketing goals, including subscribers, sales, and social networking shares.
There are many things that come into play when designing and optimizing your blog for the optimal customer experience. Here are a few tips to improve your blog design and help with marketing your content successfully:
1. Make your calls to action stand out. Making sure your call to action stands out is an important design feature that can elevate its position on the page’s visual hierarchy. However, there is no need to go overboard. Having a simple color scheme in combination with stark contrasts for important features will suffice in getting your message out.
2. Use great images. We are visual people who respond to more than just text on a page. Having great images can really help with marketing your blog as well as draw people to your content. Although original photography that relates to your content is best, you can find high-quality stock photos on many free and paid sites around the internet.
3. Place your newsletter signup form at the bottom of each article. Having a newsletter can encourage your readers to revisit to your site, and because of this, it is important that you give them ample opportunities to take advantage of it. Although most blogs have a callout to sign up for their newsletter on a side bar (which is also a good idea), having one at the bottom of a blog post encourages people who have read your content in its entirety to sign up for more.
WordJack Media provides a wide range of website design and online marketing solutions to clients throughout Canada and the US, including Collingwood ON, Ottawa ON, Barrie ON, Miami FL, Lakeland FL, Orlando FL, Charlotte NC, Hickory NC, Asheville NC and more. Contact WordJack Media today for more information about how we can help your business win on the web!