Our Team

HomeOur Team

Real people. Decades of care. Results that matter.

Since 2010, we’ve been more than just a digital marketing agency—we’re a team of humans who care deeply about your success. We’re obsessed with staying ahead of trends and dedicated to the local businesses we serve. Below are just a few of the faces behind our work; we’re a growing team of experts determined to help your business win on the web.

Matt J.

Founder & CEO
Matt has spent his entire career helping small businesses market their services effectively and affordably—first with large companies like Verizon and SuperPages and now with WordJack. An entrepreneur at heart, Matt likes finding creative solutions that empower small businesses to compete and win despite time and resource constraints. That’s the driving force behind everything WordJack does and the reason Matt loves being part of the WordJack team.

Meet some of the passionate people behind WordJack Media. These bios highlight a handful of our talented team members and provide a snapshot of the many professionals who work together every day to support the success of our clients.

Amy B.
Senior Marketing Manager
Amy focuses on customer care, satisfaction, and staying ahead of evolving SEO trends to help clients stand out. Before joining WordJack, she managed online marketing for a small business, giving her firsthand appreciation for teamwork and specialized expertise. With a background in recruiting, fine art, English, and SEO, Amy brings both creativity and precision to her role.
Bonnie M.
VP of Sales and Training
Bonnie M. is WordJack’s VP of Sales and Training. As the company’s first employee (April 2011), she’s helped build the playbook that powers our growth. Bonnie leads and coaches our sales and training programs, partnering with local small business owners to turn marketing into measurable results. Before WordJack, she worked in Yellow Pages and community advertising, developing a knack for practical, local marketing that drives phone calls and foot traffic. She’s team-focused, friendly, and fun—and she loves seeing our clients grow year after year. When she’s not cheering on the team, you’ll find her brainstorming new ways to simplify sales processes and make winning feel simple.
Brandon B.
Search Engine Optimization Manager
Brandon drives results through SEO, PPC, AI and UX, helping businesses stand out and grow online. With over 20 years of experience, he blends technical precision with creative strategy to enhance visibility, engagement, and conversions. Drawing on a deep understanding of digital marketing across industries, Brandon uses data-driven insights and user intent to craft campaigns that deliver measurable, lasting impact.
Cindy M.
Director of Marketing & Client Experience
With over 25 years in digital marketing and 10+ years at WordJack, Cindy is the Director of Marketing Experience & Client Experience. Her mission is to ensure our clients have a seamless journey, top-notch service and see a clear, positive ROI. Cindy leads her team with the goal of achieving success for our clients and happiness for our staff. When she’s not helping businesses win on the web, she’s making memories with her family, kids, and dog, Ted. She loves to recharge by traveling and spending time on or near the water.
Dan J.
WordPress Quality Manager
Dan makes sure the websites are up and running. In addition to monitoring website health, Dan also creates automations, scripts and helpful documentation for marketing managers and their clients. Dan’s focus is often on website security and availability.
Grant W.
Senior Marketing Manager
Grant is a senior marketing manager with over 10 years of experience specializing in SEO, digital campaigns, and brand strategy. He’s passionate about helping businesses grow their online presence through data-driven insights and customer-focused marketing. Known for his professionalism and service-oriented approach, Grant combines strategic thinking with creativity to deliver measurable results. He holds an advanced degree in sport management and has a lifelong love of sports.
Helen C.
Marketing Manager
As a Web Marketing Manager, Helen brings a deep passion for customer service and relationship building to her role at WordJack Media. She understands that when her clients succeed, she succeeds, and that drive has been a hallmark of her career. With a robust 20 years of experience spanning sales, marketing, and customer service, plus a graphic design diploma, Helen is well-equipped to manage and elevate client strategies. She’s been a dedicated part of the WordJack Media team for nearly three years.
Jen G.
Junior Editor
As Junior Editor at WordJack, Jen blends her passion for reading with her sharp eye for detail. Her primary focus is quality assurance, reviewing a wide range of content—from website focus pages and social media posts to testimonials and infographics—to ensure every piece is flawless. Jen actively collaborates with the production team and freelancers to deliver products that boost client SEO and adhere to project specifications. Prior to joining WordJack, she built her expertise as a freelance editor and writer for PR and publishing clients.
Jenna W.
Marketing Manager
Jenna is passionate about supporting small local businesses and brings that passion to her marketing endeavours. Before joining WordJack, Jenna worked in Marketing for Beer, Wine, and Spirits after becoming a certified Level Two Sommelier. In her spare time, she loves outdoor activities like hiking and skiing.
Jessica S.
Senior Marketing Manager
Jessica brings a people-first approach to digital marketing, helping clients across a wide range of industries increase their online visibility and connect with their audiences more effectively. With a background in psychology, she understands what motivates customers and how to craft messaging that resonates. Her strong work ethic, attention to detail, and genuine care for client success drive her to go above and beyond in every project. Having spent many years in customer-facing roles, Jessica values communication, collaboration, and results that truly make a difference for the businesses she supports.
Kristine C.
Web Content Writer
As a lifelong writer, meticulous editor, and strong advocate of the Oxford comma, Kristine is a WordJack of all trades. While earning her bachelor’s degree in communications, she gained valuable experience as a freelancer, working directly with clients while handling every stage of the content creation process. She has a knack for crafting strong brand voices that capture readers’ attention, writing content that blends professionalism and wit (according to each business owner’s preferences).
Lindsay S.
Senior Marketing Manager
Linday is an experienced Digital Marketing Specialist with expertise in SEO, web strategy, social media, branding, and content marketing. She is inquisitive, results-driven, and passionate about the ever-changing possibilities of marketing in a digital world. Lindsay holds an honours bachelor’s degree in Sociology from Western University.
Sarah W.
Digital Media Consultant
With over six years in the digital marketing industry—and the past three at WordJack—Sarah is passionate about helping local businesses grow by strengthening their online presence. She focuses on helping business owners understand what it takes to get found locally, attract more qualified leads, and build a sustainable digital strategy that delivers real results.
Sydney M.
Marketing Manager
Sydney brings a client-focused approach to marketing, shaped by experience in education, customer service, and social media. She believes effective marketing starts with clear conversations and strong relationships. With a genuine passion for social media and helping brands connect with their audiences, Sydney strives to ensure clients feel supported and informed throughout their marketing journey.
Amy Boylan

Amy B.

Senior Marketing Manager

Amy focuses on customer care, satisfaction, and staying ahead of evolving SEO trends to help clients stand out. Before joining WordJack, she managed online marketing for a small business, giving her firsthand appreciation for teamwork and specialized expertise. With a background in recruiting, fine art, English, and SEO, Amy brings both creativity and precision to her role.

Bonnie

Bonnie M.

VP of Sales and Training

Bonnie M. is WordJack’s VP of Sales and Training. As the company’s first employee (April 2011), she’s helped build the playbook that powers our growth. Bonnie leads and coaches our sales and training programs, partnering with local small business owners to turn marketing into measurable results. Before WordJack, she worked in Yellow Pages and community advertising, developing a knack for practical, local marketing that drives phone calls and foot traffic. She’s team-focused, friendly, and fun—and she loves seeing our clients grow year after year. When she’s not cheering on the team, you’ll find her brainstorming new ways to simplify sales processes and make winning feel simple.

Brandon

Brandon B.

Search Engine Optimization Manager

Brandon drives results through SEO, PPC, AI and UX, helping businesses stand out and grow online. With over 20 years of experience, he blends technical precision with creative strategy to enhance visibility, engagement, and conversions. Drawing on a deep understanding of digital marketing across industries, Brandon uses data-driven insights and user intent to craft campaigns that deliver measurable, lasting impact.

Cindy

Cindy M.

Director of Marketing & Client Experience

With over 25 years in digital marketing and 10+ years at WordJack, Cindy is the Director of Marketing Experience & Client Experience. Her mission is to ensure our clients have a seamless journey, top-notch service and see a clear, positive ROI. Cindy leads her team with the goal of achieving success for our clients and happiness for our staff. When she’s not helping businesses win on the web, she’s making memories with her family, kids, and dog, Ted. She loves to recharge by traveling and spending time on or near the water.

Dan J

Dan J.

WordPress Quality Manager

Dan makes sure the websites are up and running. In addition to monitoring website health, Dan also creates automations, scripts and helpful documentation for marketing managers and their clients. Dan’s focus is often on website security and availability.

Grant

Grant W.

Senior Marketing Manager

Grant is a senior marketing manager with over 10 years of experience specializing in SEO, digital campaigns, and brand strategy. He’s passionate about helping businesses grow their online presence through data-driven insights and customer-focused marketing. Known for his professionalism and service-oriented approach, Grant combines strategic thinking with creativity to deliver measurable results. He holds an advanced degree in sport management and has a lifelong love of sports.

Helen C

Helen C.

Marketing Manager

As a Web Marketing Manager, Helen brings a deep passion for customer service and relationship building to her role at WordJack Media. She understands that when her clients succeed, she succeeds, and that drive has been a hallmark of her career. With a robust 20 years of experience spanning sales, marketing, and customer service, plus a graphic design diploma, Helen is well-equipped to manage and elevate client strategies. She’s been a dedicated part of the WordJack Media team for nearly three years.

Jen G

Jen G.

Junior Editor

As Junior Editor at WordJack, Jen blends her passion for reading with her sharp eye for detail. Her primary focus is quality assurance, reviewing a wide range of content—from website focus pages and social media posts to testimonials and infographics—to ensure every piece is flawless. Jen actively collaborates with the production team and freelancers to deliver products that boost client SEO and adhere to project specifications. Prior to joining WordJack, she built her expertise as a freelance editor and writer for PR and publishing clients.

Jenna

Jenna W.

Marketing Manager

Jenna is passionate about supporting small local businesses and brings that passion to her marketing endeavours. Before joining WordJack, Jenna worked in Marketing for Beer, Wine, and Spirits after becoming a certified Level Two Sommelier. In her spare time, she loves outdoor activities like hiking and skiing.

Jessica

Jessica S.

Senior Marketing Manager

Jessica brings a people-first approach to digital marketing, helping clients across a wide range of industries increase their online visibility and connect with their audiences more effectively. With a background in psychology, she understands what motivates customers and how to craft messaging that resonates. Her strong work ethic, attention to detail, and genuine care for client success drive her to go above and beyond in every project. Having spent many years in customer-facing roles, Jessica values communication, collaboration, and results that truly make a difference for the businesses she supports.

Kristine C

Kristine C.

Web Content Writer

As a lifelong writer, meticulous editor, and strong advocate of the Oxford comma, Kristine is a WordJack of all trades. While earning her bachelor’s degree in communications, she gained valuable experience as a freelancer, working directly with clients while handling every stage of the content creation process. She has a knack for crafting strong brand voices that capture readers’ attention, writing content that blends professionalism and wit (according to each business owner’s preferences).

Lindsay S

Lindsay S.

Senior Marketing Manager

Linday is an experienced Digital Marketing Specialist with expertise in SEO, web strategy, social media, branding, and content marketing. She is inquisitive, results-driven, and passionate about the ever-changing possibilities of marketing in a digital world. Lindsay holds an honours bachelor’s degree in Sociology from Western University.

Sarah Worel

Sarah W.

Digital Media Consultant

With over six years in the digital marketing industry—and the past three at WordJack—Sarah is passionate about helping local businesses grow by strengthening their online presence. She focuses on helping business owners understand what it takes to get found locally, attract more qualified leads, and build a sustainable digital strategy that delivers real results.

Sydney

Sydney M.

Marketing Manager

Sydney brings a client-focused approach to marketing, shaped by experience in education, customer service, and social media. She believes effective marketing starts with clear conversations and strong relationships. With a genuine passion for social media and helping brands connect with their audiences, Sydney strives to ensure clients feel supported and informed throughout their marketing journey.

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