It can be tempting to look at a competitor’s content and assume that copying their strategy will deliver similar results. After all, if they are ranking well and generating strong engagement, using the same techniques should yield similar results for your business… right?
If you’ve been thinking about mimicking your competitor’s content in an effort to boost your own online presence, there are several reasons why you should refrain. Below, we’ll explain why mimicry is rarely considered flattery in the business world.
- No two audiences are alike. Even if you and your competitor are in the same market niche, you may have very different audiences. Copying another company’s content strategy can easily confuse or alienate your current audience, leading to even less traction for your social media channels.
- Each brand’s voice is unique. Whether you have been in business for a few months or several decades, you have created a specific voice for your company. This is the way you speak to customers, market your products or services, and showcase your personality through your brand. Stealing another brand’s voice will only serve to decrease trust from your existing customers and make your company feel generic rather than personable.
- You might have different goals. Some companies like to use their social platforms to boost brand awareness and engage with customers directly on posts or in comments. Other brands prefer to use social media to educate potential customers or inform them of upcoming events, deals, or sales. If you copy another company’s strategy without adjusting your own goals, you’ll likely end up floundering and feeling like you’re posting content for no reason.
If you’re ready to take your content strategy to the next level, reach out to our team at WordJack Media to get started!
