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WordJack Media Online Marketing Packages & Pricing

Web Marketing Packages

What’s included?
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Web
Starter
Keyword Analysis & Strategy
Custom Website & Business email
Marketing Reporting & AnalysisAutomated
Dedicated Marketing Manager
Video Marketing
Social Media Optimization & Campaigns
Local Search Optimization
Search Engine Optimization
Web Marketing Campaigns
Average Media Included (monthly)$0
Live Action Video+ $150 / mo
eCommerce Functionality+ $175 / mo
Managed PPC (extra budget)+ $100 / mo
What’s included?
(click a feature for more)
Optimizer
Social
Keyword Analysis & Strategy
Custom Website & Business email
Marketing Reporting & AnalysisFull Analysis
Dedicated Marketing Manager
Video Marketing
Social Media Optimization & Campaigns
Local Search Optimization
Search Engine Optimization
Web Marketing Campaigns
Average Media Included (monthly)$50
Live Action Video+ $150 / mo
eCommerce Functionality+ $175 / mo
Managed PPC (extra budget)+ $100 / mo
What’s included?
(click a feature for more)
Optimizer
Leads
Keyword Analysis & Strategy
Custom Website & Business email
Marketing Reporting & AnalysisFull Analysis
Dedicated Marketing Manager
Video Marketing
Social Media Optimization & Campaigns
Local Search Optimization
Search Engine Optimization
Web Marketing Campaigns
Average Media Included (monthly)$100
Live Action Video+ $150 / mo
eCommerce Functionality+ $175 / mo
Managed PPC (extra budget)+ $100 / mo
What’s included?
(click a feature for more)
Optimizer
Leads
Keyword Analysis & Strategy
Custom Website & Business email
Marketing Reporting & AnalysisFull Analysis
Dedicated Marketing Manager
Video Marketing
Social Media Optimization & Campaigns
Local Search Optimization
Search Engine Optimization
Web Marketing Campaigns
Average Media Included (monthly)$150
Live Action Video
eCommerce Functionality+ $175 / mo
Managed PPC (extra budget)

More about WordJack’s Web & Optimizer Marketing Services

Keyword Analysis & Strategy

  • Keyword Analysis – we’ll research the words people use to search for your business type. We’ll analyze them for relevance, popularity and competitiveness. The outcome will be a list of keywords to target now, soon, and later. Before long, you’ll be found for these words in search engine results!

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Custom Designed Website & Business Email

  • Custom built 10-20 page website – let us prepare a few ideas for your new site, and you can start telling us what style you like best. This is not built using a template – it’s built using your feedback
  • Mobile compatible site – providing a professional experience for your mobile visitors
  • Domain name included – we’ll buy a domain name to use as your website address, or if you already own a domain, we can use that address for your new site so your existing visitors get a brand new experience
  • Hosting & up-time monitoring – you don’t want to worry about this. Let us ensure your Website is always up
  • Nightly backups – to make sure you’re protected, we’ll make a backup of your website each day
  • Professionally written copy – when we create your new website, we’ll write descriptive and professional text. Written by us, but approved by you.
  • SEO-friendly copywriting – we structure our websites using best practices so search engines can find and index your pages to your best advantage
  • Unlimited images – let’s show off your best work with some image galleries
  • Logo Design – let our professional designers make you a new logo if you don’t have one already
  • Landing pages & lead conversion forms – a visitor to your site becomes a sales inquiry if your pages are setup with this purpose in mind.
  • Site updates each month – what’s the point in a website if you can’t get it updated?!
  • Up to 20 email addresses – your own business email addresses give that extra level of professionalism ([email protected])
  • You own your site – you’re our customer, not our prisoner! Your site is built with WordPress, a broadly supported content management system for websites. Provided you complete your 6 month minimum term contract, the site is 100% yours if you ever choose to go elsewhere or manage your own hosting.
Custom Designed Website & Business email
Keyword Analysis & Strategy
Keyword Analysis & Strategy

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Monthly Reporting & Analysis

  • Website activity – Web Starter clients receive monthly reports showing activity on your website. Information like visits, time spent on site, pages visited
  • Extra Web Performance Indicators – Optimizer clients get added metrics on activity on their social media pages, search engine ranking performance of their website, recent marketing activity, and much more
  • Professional Analysis – in addition to expanded report, Optimizer Clients get notes from their Marketing Manager on which activities were most effective that month, which were not, and which marketing activity they have in store for you next month

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Dedicated Web Marketing Manager

  • Dedicated Marketing Professional – your business may not be able to afford a full time marketer, but you get one here. WordJack Marketing Managers are experienced marketing professionals working on your business
  • Single contact point – Explain your business and goals – once. Each time you need to talk to us, just call your marketing manager’s number and continue where you left off.
  • Marketing activity planning – it’s a marketing manager’s job to work out which of your activity is working (and do more of it) and what is not (and either fix it, or do less of it).
  • Project Management – we don’t just make recommendations. We show you a marketing plan, get your approval, and then we get to work.

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Video Marketing

  • Montage Video Creation – a quick web video (complete with photos, music, captions & voiceover) is one of the best ways to explain your business and invite people to contact you. Not only will we create your video, we’ll publish it to your website, social media channels and video channels (what video channels? keep reading…)
  • Video Optimization on YouTube, Dailymotion & more – well tagged and optimized videos hosted on YouTube and other video sites are a great way to appear in search engine results. We’ll create a channel for your business on YouTube & Dailymotion, and publish is elsewhere too

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Social Media Optimization & Campaigns

  • Profiles on Facebook, Twitter, Google+, Pinterest & more – if you don’t have these, we’ll set them up so we can start using them for your social media campaigns. If you already have these, we can work with them
  • Social followership campaigns – ever wondered why some companies to have lots of followers & fans? We’ll run campaigns to increase your followers – more new customer opportunities
  • Regular social publishing – social networks don’t work by getting people to visit your page. People check their news feeds for updates and you don’t appear there without interesting updates, published often. Our micro-blog writing provides good content to mix in with your promotions, blogs and others status updates. Let WordJack take care of all the publishing and scheduling
  • Social media monitoring – we’ll keep an eye on mentions of your business name on the web, and what people are commenting on your social media pages. If it’s really good, really bad, or a new customer lead, we bring it to your attention.
  • Reputation management – monitoring what’s being said about your business is only half the job. Your marketing manager can help you with managing a critical review, or other reputation issue that might pop up on our radar
  • Post coupons & promos to social media – building up & engaging followers for your social media pages means you have a more receptive audience to your marketing messages to. We’ll post links to your offer pages and promo messages to mix selling messages in with your status updates
  • Social media ad campaigns – many social networks offer paid advertising spots allowing fantastic targeting of users by interest, age group, and more. We’ll run social media campaigns (like on Facebook) to target new followers and potential customers
  • Social contests & prizes – a really effective way to boost the numbers of people interacting with your social pages. We prefer to focus on local people and encourage engagement related to your business/product specifically (included with the Optimizer Leads and Optimizer Pro packages)

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Local Search Optimization

  • Claim & optimize profiles across the web – you may think no-one searches on local websites like Yellowpages, Yelp, Insiderpages or Superpages anymore. While this is certainly the trend, your listings on these sites are still important. A consistently listed name, address and phone number across hundreds of these sites helps reinforce that the major search engines have the right information, which assists rankings
  • Google Local & Maps SEO – an active and complete Google+ page is a must for appearing in local Google searches. Writing and posting social updates, adding photos and sharing blogs all helps keep these current and optimized. This is an important step where all this content created as part of your Optimizer Package gets published for maximum marketing benefit

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Search Engine Optimization

  • Blog and micro-blog copywriting – publishing regular articles to your website demonstrates your expertise to the world, but also helps your site’s authority and relevance for certain topics and terms when people are searching. You don’t have time to write articles every week? Don’t worry, WordJack’s writing team can prepare them for your review & approval before publishing to your website
  • Claim & optimize presence on major search engines – increasingly Google, BING and Yahoo are presenting their own local results when users search for services in their local area. This means your Local listing is like an extra chance to appear in the results, so we need to ensure it’s well optimized
  • Review solicitation campaigns – getting your customers to leave you an online review can really boost your ranking online (not just your credibility). We can run campaigns to facilitate gathering reviews from your customers
  • SEO copywriting – When we create your new website, one of the most important things we do is write about your business and your services with Google searches in mind. Writing that reflects your business personality is important to us, and structuring it to also appear in search engine results is the perfect result
  • Linkbuilding campaigns – Other websites that link to your website are like votes of confidence and add to the overall authority that search engines give your domain. Equally important in the linkbuilding process is ensuring that our practices remain on the good side of Google’s frequent algorithm updates
  • SEO review – one of our SEO specialists can take a look at your website (either one built by WordJack or one you’ve always had) and make a series of structural recommendations for improving the ranking performance of your site. If you have your own web designer outside of WordJack, we can work with them to implement these recommendations

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Web Marketing Campaigns

  • Micro-budget PPC & Landing Pages – some paid advertising campaigns are included in Optimizer Leads and Optimizer Pro packages.  We place ads through Google, BING and Yahoo’s advertising programs and direct traffic to your landing pages. We design your landing pages specifically to get someone to contact you NOW
  • Email newsletters – we’ll prepare beautiful and professional emails and newsletters to send to your customer list. Don’t have a customer email list? We can help you start to build one and ensure you’re fully compliant with anti-spam rules in the process
  • Online PR campaigns (where applicable) – if you’ve got a story that’s newsworthy, we can write it up as a press release and distribute it through a selection of public relations channels.
  • Expanded pay per click paid advertising campaigns – Optimizer Pro customers can often have more of their monthly budget assigned to paid ads (PPC) once their landing pages are setup and begin to deliver leads

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Average Media Included

  • Included Ads – All optimizer packages include some media each month. This means WordJack buys ads for your business on ad networks like Google, Facebook, BING/Yahoo! and others. Most of WordJack’s activity will be focused on driving organic traffic and followership to your web presence, however organic growth takes time.  These small budget campaigns help “prime the pump” while rankings and followership grows so you can start generating results right away. The cost of those ads is included in your monthly package price.
  • Social and Search – For Optimizer Social programs, the media spend is generally dedicated to Facebook. With Optimizer Leads and Pro, some Facebook advertising is usually included but this budget is mostly spent on networks like Google, BING/Yahoo!
  • We’re flexible – The numbers quoted are average and may depend on other work being prioritized in your marketing program that month. If you find this is working really well, you can choose to invest more directly in media spend by adding our managed ppc service and a media budget of your choosing.

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Live Action Video

  • Live Video – nobody tells the story of your business as well as you. When we create your live action video, we’ll send a videographer to your worksite/business to get footage of your work, your people, and you talking about what makes you great! We’ll edit a professional video and publish it to your YouTube channel, website, social media pages, and more!

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eCommerce – products, cart & checkout

  • Up to 30 products – we’ll add your products to your site including photos, prices, descriptions, and features. We can add up to 30 products for launch but we’re happy to add more products or remove some as part of your ongoing service. (If you have a need for significantly more products in your store, please contact us for a custom quote)
  • Shopping cart functionality – let your customers pick multiple products as they browse through your store, then checkout once. Our sites support the regular ‘pick and pay’ shop arrangements. If your products have special configurations or rules, please contact us for a custom quote.
  • Secure Checkout – your customers can use credit cards to purchase from you knowing their card information is secure. We use stripe payment gateway and an SSL certificate to ensure reliable and secure transfer of money to you. We’ll also provide tutorials in setting up your merchant account.
  • Coupon codes – want to give your clients coupons for free shipping? a 50% off deal on a product of the month? or $25 off for the first 10 customers? No problem. It’s all part of your eCommerce site and we’ll even give you a tutorial on setting them up yourself
  • Product Reviews – comments from previous buyers of your products can be a great way to add information to the pages for each of your products. If you wish, we can allow your customers to publish what they think of your products on your online store

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Managed PPC (Extra Budget)

  • Managed PPC – your package comes with some budget for paid search & display ads through ad networks like Google, BING or Yahoo. But if you want to go more aggressive with your ads, we can do all that management for you. A lot of providers charge 20-50% of your media budget, but we don’t think that’s fair. We’ll manage your budget (no matter what it is) for a flat rate.

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Want to learn more about our reliable and affordable online marketing packages? Contact us today!

WordJack Media provides a wide range of website design and online marketing solutions to clients throughout Canada and the US, including Collingwood ON, Ottawa ON, Barrie ON, Miami FL, Lakeland FL, Orlando FL, Charlotte NC, Hickory NC, Asheville NC and more!. Contact WordJack Media today for more information about how we can help your business win on the web!

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