Having regular email newsletters sent out to your customers is a great way to keep your business in their mind and provide them with valuable content relating to your business. However, one of the pitfalls of these newsletters is that they can be disposed of with the simple click of a button without ever being opened by the recipient. To prevent this from happening and to get your business’ message out there, your email newsletters should contain these five elements:
- A catchy subject line that grabs the reader’s attention.
- Bullet points that display information instead of long, boring paragraphs.
- Reviews and testimonials of past customers.
- A call to action with either a link or form to sign up for a specific offer mentioned in the newsletter.
- A link that allows the reader to easily forward the message to family, friends, and co-workers.
When you are working with your marketing company to develop your email newsletters, be sure to create content that won’t spam your recipients. Nothing will turn a customer away from your business faster than receiving constant spam that just won’t go away. Only send your newsletters out to those who have willingly given your business their email address and consented to receive email from you. You should also always have an accurate and easy-to-find unsubscribe link in every newsletter that goes out.
As you are developing and approving content for your newsletters, keep in mind that not every newsletter that lands in your customers’ inboxes has to contain information about your services and products. Simply sending out valuable or interesting information will help your customers gain trust in your brand and remain interested in what your business has to offer.
Do you want to send professional email newsletters in Collingwood ON? Contact us at WordJack Media! Our services are designed to meet your advertising goals and are delivered each month as part of an affordable, hassle-free package. Give us a call today.
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