Blog Content Creation 101: Why Your Business Needs a Blog [infographic]

Blog Content Creation 101You’ve started your own business, you’ve met with an internet marketing company to refine your marketing strategies, you post on your business Facebook page regularly, and to top it all off, you just had a stunning new website created. You may be thinking that this is enough, right? Contrary to popular belief, this may not be enough to get your business the attention it needs. Here’s why your business should add blog content creation to its list of efforts if you don’t already have one started.

First, a blog can help customers better identify with your brand. There’s only so much information you can display on your actual website. With blog content creation, the products and services you offer can be humanized and help your customers feel a connection if you regularly update it with good, engaging, and informational content.

Secondly, a blog gives potential customers another avenue to find your business on the web. Every time you post something new on your blog, it adds to the number of ways someone searching for the products or services your business offers is able to find you. This year, it is estimated that more than 60% of Americans will read blogs, so your business really can’t afford to go without one!

Lastly, blog content creation gives your products or services authority. A blog is the perfect place for your business to show off what it knows about its industry and to instill confidence in your customers.  What’s great about blogging is that your business can get creative, have fun, and, most importantly, make a good impression on your customers.

Blog Content Creation 101: Why Your Business Needs a Blog

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WordJack Media provides a wide range of website design and online marketing solutions to clients throughout Canada and the US, including Collingwood ON, Ottawa ON, Barrie ON, Miami FL, Lakeland FL, Orlando FL, Charlotte NC, Hickory NC, Asheville NC and more. Contact WordJack Media today for more information about how we can help your business win on the web!

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