Setting up pay-per-click (PPC) campaigns is a big part of what we can help you with here at WordJack Media. When we create PPC campaigns for your business, we’ll create several different types of Google ads to help your business get the leads it wants.
Search Network Ads
These ads are a type of online advertisement that comes up in Google search engine results when a user types in and searches for a specific keyword ad or phrase. Managed by Google Ads (formerly Google AdWords), these ads are text-based, and they usually show up near the top of the search engine results page.
Display Network Ads
These ads are a type of online advertisement that shows up on websites as part of Google’s Display Network, which is a collection of millions of videos, websites, and apps that advertisers can use to display their ads to consumers. These ads can take on many different forms, including interactive ads, videos ads, image ads, and text ads.
Local Search Ads
Otherwise known as a Google Map Pack Ad, these online advertisements show up in the local map results on Google. The purpose of these ads is to help local businesses increase their visibility and attract customers in their service area when people search for local services on Google.
Local Service Ads
When someone searches for a certain keyword or phrase, these ads will show up at the top of the search engine results. These ads pop up in a prominent position on the search results page and include a Google Guaranteed badge next to the business’ name, which helps build trust with customers.
TruView Ads
Google TruView ads are a type of ad that lets businesses reach potential customers on YouTube and other Google Display Network sites. These ads give viewers control over the ads they see by allowing them to watch the full ad or skip it after a view seconds.
Do you have any questions about PPC campaigns, Google ads, or the different types of ad options that exist? If so, don’t hesitate to reach out to your WordJack Marketing Manager for more information or advice on the best strategy to boost your business through ads.
