[Quick Tips] Are Your Customers On Social Media?

By Bonnie Minor

 

My husband and I have 3 boys, ranging in age from 13 to 22. Each one of our boys has social media accounts, and my husband and I have them, too, so we can see what is going on in the lives of our children. We talk with them quite often, but if we want to communicate even more, we use social media. Facebook, Twitter, LinkedIn, Pinterest, Instagram . . . the list goes on. My husband and I are on social media first thing in the morning and last thing at night, and sometimes multiple times during the day.

Not long ago, our precious black lab, Molly, went missing. We posted a picture of Molly on Facebook, requesting help to find her and asking our friends to share. We reached over 20,000 people in just a few hours . . . and we found our Molly!

Here are some interesting statistics on social media users.

Your customers ARE on social media! Social media is a great way to reach customers and get a great return on investment. It is about branding your business and top-of-mind marketing. It is about keeping the customers you have and gaining new customers with word-of-mouth referrals.

As a business owner, you can use social media to talk about your services, specials, promotions, new employees, local events . . . the list of benefits goes on and on!

For more interesting facts about social media, watch this YouTube video about the Social Revolution.

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