3 Web Marketing Trends That Will Dominate in 2014When it comes to web marketing, there are a variety of different paths internet marketing companies can take in order to get results for your business. However, there are some methods that stand out above others due to their success. Here are some of the latest and greatest marketing trends that are set to dominate in the upcoming year.

  • Content Marketing – If you think content marketing is huge now, it will likely become even bigger in 2014. By consistently creating valuable content, companies are able to connect with their customers through social media posts, blogs, articles, email newsletters, and more. If your business hasn’t added content marketing to its list of web marketing strategies, now may be the perfect time to do so.
  • Diverse Social Media – With the explosion of social media outlets over the past few years, businesses now have more avenues to market their products and services online than ever. However, due to the upswing in social media, businesses that regularly update their Facebook page and nothing else will fall behind the times. Businesses should diversify their social media efforts by branching out to newer platforms such as Instagram, Tumblr, Pinterest, and more.
  • Less Is More – Another trend in web marketing strategies is the idea that less is more. When you go online, you are likely barraged by advertisements and information galore. Business that want to get away from this cluttered approach and stand out against their competitors should take a clean and uncluttered method to their marketing efforts with striking, simple, and attention-grabbing images.


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