When someone clicks on your website, they’ll typically form an opinion within the first few seconds they arrive on your home page. The difficult truth is that, if your web design looks outdated, is tough to read, or has hallmarks of untrustworthy websites, people may quickly click off and choose one of your competitors instead.
Below, we’ll go over a few key signs that it’s time to invest in an updated web design.
- Your website is reminiscent of the early 2000s. A cluttered layout, tiny text, grainy stock photos, and unprofessional fonts can make even the most respected brand appear outdated and inept. Users often equate modern websites with trustworthiness, so if your site hasn’t been upgraded in several years, it’s probably time for a serious makeover.
- Your site isn’t mobile-friendly. Even if your website looks beautiful on a desktop or laptop, you could be missing out on countless customers if your site doesn’t function properly on a phone or tablet. Investing in a mobile-friendly web design can help you retain more customers and make your site more accessible to everyone.
- The site is painfully slow. Today’s internet users want instant results, so if your website takes more than a few seconds to load, most people will click off. Additionally, slow loading speeds make your site seem less trustworthy to search engines, which can further reduce your company’s visibility.
- There aren’t any clear messages. When someone visits your website, they should be able to figure out what your company does, where you’re located, and what your values are right away. If these details are hidden or missing, people aren’t going to scour through your site trying to learn more about your company; they’re going to abandon the site. Similarly, if you don’t have any strong CTAs, people probably won’t feel “called” to do anything.
If it’s time for a fresh new web design, contact our team today to get a free assessment of your current site and discuss a plan to create a site that conveys the true value your business offers.
