Search engine optimization has come a long way over the years. However, people still keep making the same SEO mistakes over and over again and hoping their website’s ranking will improve.
If you’re ready to get better results for your website, here are a few common SEO mistakes you need to stop making:
- Keyword stuffing—In the old days, the more times a page had an SEO keyword added to it, the better. Today, this couldn’t be further from the truth. While the keyword should still be there a few times, you have to know how to incorporate it seamlessly without putting it on the page 1,000 times.
- Stealing content—This is a big blunder that can really hurt your Collingwood, Ontario business’ website. It is a bad idea to take large amounts of copy from other people’s sites as this is frowned upon in the SEO world, and in the end can drastically hurt your ranking. Make things easier on yourself by adding unique content on every page, whenever possible.
- Broken links—When a hyperlink no longer takes you to the right place, the link is broken. The main reason why Google will penalize you for having broken links on your website is because they give your site a bad reputation and make things less user-friendly.
- Not taking advantage of analytics—We’ll say it once and we’ll say it 1,000 more times – measuring your website’s data using Google Analytics is extremely important! If you’re not already doing this, start today, and your website will thank you.
WordJack Media provides a wide range of website design and online marketing solutions to clients throughout Canada and the US, including Collingwood ON, Ottawa ON, Barrie ON, Miami FL, Lakeland FL, Orlando FL, Charlotte NC, Hickory NC, Asheville NC and more. Contact WordJack Media today for more information about how we can help your business win on the web!