Search engine optimization has come a long way over the years. However, people still keep making the same SEO mistakes over and over again and hoping their website’s ranking will improve.
If you’re ready to get better results for your website, here are a few common SEO mistakes you need to stop making:
- Keyword stuffing—In the old days, the more times a page had an SEO keyword added to it, the better. Today, this couldn’t be further from the truth. In fact, over time, having keywords in your content at all has become less and less important. While it definitely doesn’t hurt to have a few keywords on the page, you have to know how to incorporate them seamlessly without repeating the same word or phrase on the page 1,000 times.
- Stealing content—This is a big blunder that can really hurt your Collingwood, Ontario business’ website. It is a bad idea to take copy from other websites, not only because it is a copyright violation, but also because the original version of that content will almost always outrank yours. Make things easier on yourself by adding unique content on every page, whenever possible.
- Broken links—When a hyperlink no longer takes you to the right place, the link is broken. You may not receive a direct penalty from Google for broken links per se, but it can give your website users a bad experience (they might leave the site sooner or visit fewer pages if the links they are clicking on don’t work), which can have a negative impact on your site’s ranking and value overall.
- Not taking advantage of analytics—We’ll say it once, and we’ll say it 1,000 more times – measuring your website’s data using Google Analytics is extremely important! While just checking analytics won’t affect your SEO directly, it’s a great educational tool to see what is working and what isn’t, so you can make adjustments. If you’re not already doing this, start today, and your website will thank you.
WordJack Media provides a wide range of website design and online marketing solutions to clients throughout Canada and the US, including Collingwood ON, Ottawa ON, Barrie ON, Miami FL, Lakeland FL, Orlando FL, Charlotte NC, Hickory NC, Asheville NC and more. Contact WordJack Media today for more information about how we can help your business win on the web!