In today’s technological age, there’s no doubt you’ve heard the term “SEO” thrown around at least once or twice. To put it simply, SEO, or search engine optimization, is all about optimizing your website, so Google is able to pick up on it and rank you higher on search results.
Although you really can’t contest the fact that SEO works, you may wonder if it’s going to be around for a while or if it’s just another marketing trend that will fade over the next decade.
Here are a few key reasons why SEO works, and why it’s here to stay.
- Competition will always exist—Even if your site is ranking well today, that doesn’t mean it will be at the top of the list tomorrow, since you have to constantly build on your SEO efforts. Because businesses are always going to be competing for that top spot, there’s a good chance your competition will continue to invest in SEO.
- It’s cost-effective—When your SEO campaign is set up the right way, you target people who are already interested in your product or service. This way, you turn website visitors in Collingwood, Ontario into paying customers much faster than if you had spent your marketing budget on something else.
- You can measure it—With a little help from Google Analytics, you have a full database of information at your disposal of not only how many people are getting to your site, but what keywords are getting them there. As long you know how to interpret this information, you’ll be well on your way to an SEO campaign that gets your site impressive results.
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