Email newsletters are a great addition to your online marketing campaign. You can use them to announce new products, invite customers to events, or even just to send tips, special offers, and recipes. Doing this regularly engages your customers and helps build brand loyalty. It can also generate more business when you send timely reminders of your products or services (e.g., Halloween-themed products in October, AC tune-ups in summer, etc.).
Creating newsletters can be quite fun because it encourages you to be creative with design and content. Beyond those two aspects, however, there are a few other things you should be aware of. Here are 3 tips before you jumpstart your e-newsletter campaign:
1. Put a sign-up form on your website. This is a simple yet powerful tool for your email marketing campaign. It converts all your site visitors into potential mailing list subscribers. Place this form in a spot where it’s easily seen, such as on your homepage or at the footer section of your website. You should also put a little note to explain what people will be signing up for, such as “Sign up to receive promo alerts, tips, event invitations, and more.”
2. Create newsletters that are mobile-friendly. These days, everyone checks email on the go, not just from their work computer. They also want things to be ready for consumption. If you receive an email newsletter that you have to zoom in to read or keeps you scrolling left and right, don’t you want to give up and just tap “delete”? Making your newsletters mobile-friendly ensures that your layout is safe on any device. Catering to both desktop and mobile audiences makes you look professional and gives you a big edge over competitors who are stuck in the pre-smartphone era.
3. Don’t spam. With mailing list subscribers, it’s quality over quantity. You’re better off with a hundred genuine subscribers than with a thousand “strangers” who will probably just report your email as spam.
Email marketing isn’t rocket science, but if you’re a business owner who’s already busy enough with other things (and you probably are), give us a call at WordJack. We can help you create well-designed, strategic newsletters – and help you win on the web with our other online marketing services – so you can be free to focus 100% on running your business. Contact us today to learn more!
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WordJack Media provides a wide range of website design and online marketing solutions to clients throughout Canada and the US, including Collingwood ON, Ottawa ON, Barrie ON, Miami FL, Lakeland FL, Orlando FL, Charlotte NC, Hickory NC, Asheville NC and more. Contact WordJack Media today for more information about how we can help your business win on the web!
