4 Online Marketing Guidelines Every Small Business Should Keep in Mind

Whether you are a small startup or a Fortune 500 company, every business can take advantage of online marketing. With the help of an online marketing company and by following these tips, your business will be ready to compete on the web.

4 Online Marketing Guidelines Every Small Business Should Keep in Mind

  1. Build Your Brand – When people see an image related to your company, such as a logo, they should instantly associate it with your business. Simply seeing a certain image may attract customers to your services or remind past customers why they chose to work with you. To build your brand online, you will want your company’s images plastered on all your social marketing profiles and any advertisements you and your online marketing company decide to implement throughout the web.
  2. Make the Most of Your Budget – If you are a small business owner, you probably don’t have a fortune to invest into your marketing strategy, and this is perfectly alright. Talk with your online marketing company to determine the most profitable online avenues on which you should focus your advertising efforts.
  3. Engage, Engage, Engage – Never miss a chance to interact with your customers online. Whether it is through social media sites, the comments on your blog, or responding tactfully to a negative comment on an online forum, engaging with your customers will give your business a personal touch.
  4. Include Testimonials – As a general rule of online marketing, the more positive customer reviews you have on your website, Facebook profile, or other online avenue where your presence is strong, the more likely future customers will be to choose to work with your business or purchase your products.


For help with online marketing in Collingwood ON, contact us at WordJack Media! Our services are designed to meet your advertising goals and are delivered each month as part of an affordable, hassle-free package. Give us a call today!

WordJack Media provides a wide range of website design and online marketing solutions to clients throughout Canada and the US, including Collingwood ON, Ottawa ON, Barrie ON, Miami FL, Lakeland FL, Orlando FL, Charlotte NC, Hickory NC, Asheville NC and more. Contact WordJack Media today for more information about how we can help your business win on the web!

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