Finding new ways to reach your target audience is an ongoing process, and that’s why having at least one social media page is quickly becoming the norm. Most notably, Facebook has become the primary place for businesses to update their statuses, converse with customers, advertise current specials, and offer reminders about important services throughout the year.
But are your Facebook posts for your business truly standing out?
As a business owner, there are several things you can do to improve your Facebook posts and encourage customer engagement online. Here are a few tips to follow:
DO: Use Social Content in Your Messages
Rather than using formal language advertising your products, use a conversational tone that might encourage your customers to leave a review, ask you questions, or even share their own experiences. It’s important to remember that your Facebook activity is meant to serve as a subtle reminder to your customers that you appreciate their business—not to make a hard sale. Even if you don’t see the results right away, taking a more personal tone to your Facebook content can help to increase your customer base and encourage repeat business.
DON’T: Use “In-Your-Face” Images
While using pictures can certainly be one of the main points of attraction for your target audience, when someone is scrolling through their news feed, they may skip over photos that are too loud or have too much writing. Keep it simple when it comes to using photos on social media.
DO: Boost Your Posts If Possible
If you have an advertising budget, you can choose a post you want to share on a broader scale and have it boosted on Facebook as an advertisement. This means you can target customers beyond those who may have “liked” your business page, and Facebook allows you to set the parameters (i.e. age, gender, location, date range, etc.) for your ad, so you achieve an improved response rate. Choose your post, add an image, and boost your business!
DON’T: Use Too Much Text on Your Images
Whether you decide to boost your posts or not, it’s important to keep it minimal when it comes to text on images you post. The maximum amount of text you can include on a Facebook image for advertising purposes is limited to 20% of the total picture. That means you’ll want to check the image with the text you plan to post to make sure it will meet this guideline. In fact, try out Facebook’s advertising tool to see if you’re meeting the requirement for your next post.
DO: Share What Makes You Unique
Your Facebook page and other social media tools are a great place to show your customers what makes your business unique and WHY they want to purchase your products and services. Behind-the-scenes shots of the people that help make your business a success will tell your customers that you are truly a personal business that cares about its people. These types of posts are also more LIKE-able, shareable, and are more likely to engage your page visitors over time.
DO: Know Facebook’s Advertising Policies
Facebook has its own set of rules and regulations about what types of advertisements will be approved. Before you start putting together your next post, make sure to check their Advertising Policies page to learn how your ads are reviewed before approval.
Do you have any success stories using Facebook and other social media platforms to reach your target audience? We’d love to hear from you!