If you run a digital marketing campaign through us, chances are, you have a Google Ads campaign running for your business. The main thing Google uses to measure the quality and relevance of your ads is known as your Google Ads Quality Score. Google will consider the Quality Score for each keyword, assigning them a score between 1 and 10. If a keyword receives a higher Quality Score, this means its ads are more relevant to users, which can lead to lower costs for you as well as better average placement results.
Your Google Ads Quality Score is based on three different elements:
- Your ads click-through rate
- Your ad copy relevance
- Your landing page experience
If your ads align closely with what users are searching for with a high click-through rate that directs users to helpful and well-designed landing pages, your campaign will usually have a higher score. Factors like the ad network you use, your business’ ad budget, and the industry you’re in can also impact your Quality Score.
For example, in a highly competitive industry, average scores are usually lower because so many advertisers are trying to leverage the same keywords. Comparatively, more niche industries usually enjoy higher Quality Scores because there is less competition. And if you have a larger budget that allows for faster data collection, you’re going to be able to optimize your campaigns more effectively, which can also improve your Quality Score.
What are some benefits of achieving a high Quality Score? For starters, if you have a higher score, you’re going to benefit from a lower cost-per-click, improved overall performance, and better ad positions on search results, which can help you stretch your ads budget even further.
It’s important to keep in mind that a lower score doesn’t necessarily mean your ad campaign is a failure. Sometimes lower Quality Score keywords can still perform well, but this is situational and depends on the audience you’re targeting and the specific goals of that keyword within your campaign. Another thing to note is that some keywords won’t even have a quality score, but this is mostly due to cases where there isn’t enough data on that keyword yet.
Ultimately, it’s important to be patient when you launch a new ad account or a new campaign. You need to give Google enough time to assign scores and gather data. If you want to improve your Google Ads Quality Score through effective campaigns, we’re here to help with this process. Contact your Marketing Manager today for more information.
