As a business owner, it’s frustrating when your Google Ads aren’t running, and it’s even more confusing when you can’t figure out a reason. Google’s ad review system is always evolving, but it’s designed to be automated and strict. If your ads are being blocked or disapproved by the system, there could be a few reasons why, and many are related to domain authority and content quality.

In simpler cases, Google could be blocking your ads because of a policy violation. Things like unclear headlines, restricted keywords, or producing landing pages that don’t meet standards can all result in issues. In other cases, your website itself could be why your ads are being blocked. If your domain lacks enough content, is new, or doesn’t have contact information or a clear privacy policy, Google may flag it, even if everything looks good on your end.
Google is a lot like a gatekeeper. Its purpose is to protect internet users from misinformation, scams, and poor experiences. If a website has unclear credibility or low domain authority, it can get caught in the filter, even if your intentions are good.
This is one of the big reasons why domain authority matters. If you’re publishing helpful, original content and keeping your site up to date, as well as earning legitimate backlinks, all of this builds trust. Not only is this great for SEO, but it also helps with ad approval.
If your Google Ads keep getting blocked, we’ll work with you to troubleshoot and resolve the problem. Keep in mind that Google is considering more than just the ad and will evaluate the trustworthiness of the entire website, so it’s important to keep multiple factors in mind when building your marketing strategy utilizing Google ads.