Understanding Google Rankings on Your WordJack Report

Home > WordJack Media Marketing Blog > Understanding Google Rankings on Your WordJack Report

WordJack has been helping our clients secure top Google rankings for nearly two decades. It isn’t easy for our small business customers to outrank their big industry competitors, but we have a proud record of success and love hearing how our SEO expertise has helped our clients improve rankings and drastically increase revenue.

Understanding Google Rankings on Your WordJack Report

To improve rankings, you must start with an accurate picture of where a business stands in the search results. Surprisingly, this remains a challenge as Google results change by search, person, and minute depending on factors that evolve with every update. Rather than building a proprietary system, WordJack relies on data from Data for SEO, an industry standard providing unbiased, independent results for billions of keyword searches every month. This ensures we make decisions based on the best information available and report results that our clients can trust.

Specialized third-party companies can devote all their time to improving the quality and reliability of their information. As an elite source for ranking data, Data for SEO often changes in how they report results to better reflect the changing face of Google results pages. While this is a great feature, it can occasionally create anomalies in month-over-month reports. For example, a significant change in data collection in early 2026 resulted in an average 4.8% decrease in top 10 rankings for a large cross section of our clients; however, those same clients enjoyed a whopping 14.7% increase in the most coveted top 3 positions on the Google search engine results page. While we welcome these positive results, we know some changes were driven by the provider’s new methodology rather than just our SEO team’s actions.

For that reason, we encourage clients to use monthly reports to track trends rather than month-to-month specifics. Over time, WordJack clients consistently see significant ranking increases, resulting in more traffic and a steady supply of new customers. Your dedicated Marketing Manager is always available to help you understand your specific results. If you have questions, please reach out—we value the opportunity to work with you toward ranking supremacy!

Free Web Checkup