In 2013, mainly due to more buyers and sellers in the market, more businesses are changing hands this year than ever before. According to a recent survey, 75% of brokers said they were seeing more transactions than they did at this time in 2012. Many believe that this is a sure sign of economic recovery. There has been a latent supply of buyers and sellers to enter the marketplace, and now is their chance, with better lending options for buyers and healthy properties for sellers.
This leads to the question, how do you maintain a healthy marketing plan while so many companies are changing ownership? Getting help with marketing for this kind of scenario can be done with a professional internet marketing firm, but there are also some tips that can help you along the way. If you are dealing with trying to build upon an existing subscriber or social media fan-base for a company you’ve just acquired, here are some things to note:
1) Continue to make existing clients feel special. If you have acquired a company, it’s important to ensure that the clients you are carrying over still feel like the company is loyal to their needs. Put extra care into good customer support to make sure your customers feel appreciated and not like they will be left out in the dark or discarded as just a number.
2) Continue to market with e-newsletters. One of best ways to meet your marketing goals is to promote your company through emails that contain relevant content about your business’ services. Announce and introduce the new ownership in an email and invite conversation from customers to answer any questions they may have about the transition.
3) Continue with and improve upon existing social media plans. The web is changing quickly every day, and it’s important when taking over a company that you continue to use social media to its fullest. Engage clients and potential new clients through platforms such as Twitter, LinkedIn, and Facebook, driving more people to your businesses services. Doing so will not only help with marketing goals, but also with increasing your company’s revenue.
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