Getting people to visit your website is only half the battle. If you’ve been seeing solid numbers for your site’s traffic, but your conversion rates are disappointing, it’s easy (and normal!) to feel frustrated. The good news is that this is a common problem – and it’s totally fixable.
The Most Common Culprits
- Your messaging doesn’t match your audience. It’s very possible that your online marketing efforts are bringing in the wrong crowd or that your value proposition isn’t totally clear to the people who do land on your website. If your visitors don’t immediately understand who you are, what you have to offer, and why they should care, they’re more likely to move on to other companies with clearer messaging.
- Your user experience is standing in the way. In this age of lightning-fast connections, sleek web navigation menus, and seamless online checkout systems, a site that feels slow, clunky, or outdated is more of a puzzle than most customers are willing to solve. These friction points will kill conversions faster than you can say, “connection error,” causing even highly interested prospects to abandon ship.
- You’re missing key trust signals. Modern online shoppers are a highly cautious bunch, especially with unfamiliar brands, so a key part of effective online marketing is building trust. A site that doesn’t have visible testimonials, security badges, or professional design makes potential customers question your legitimacy and take their business elsewhere.
- Your call to action is lackluster. Overly simplistic, generic-sounding CTAs like “Click Here” aren’t very good at inspiring actual customer action. A contact form or purchase button that’s hard to find makes the situation even worse, causing leads to deem your site more bother than it’s worth.
The Solution
Your business needs a strategic approach that can address each step of your visitors’ journey to convert traffic into customers. The most successful businesses don’t just cross their fingers and hope for a boost in conversions – they actively optimize for them with strategic online marketing. If you’re ready to turn your site traffic into revenue, our team at WordJack Media is here to help. Let’s chat about how we can create a conversion strategy that actually works for your business!
